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About...

A little bit about how XOKiddo was born...

 

 

XOKiddo is a trendy yet timeless, organic children’s fashion label. It was launched in April 2017 and is a London based label designed by myself, Rona Hollows for boys and girls aged one to five.

I am a graduate designer born and raised in the Netherlands where I worked as a Jersey/Knit specialist for a women’s wear label but always dreamed of having my own label. After moving to London, I found I always ended up buying lots of clothes for my kids Billie and Duuk when I was back home visiting my family, mainly because the Dutch have a different style which I just couldn’t find over here in London...

 

 

As I had always had the dream to design again, I felt now was the time to start while my kids were still young and I hope to grow the clothing label in line with them to eventually have clothes for teens. There is no denying my genes in my design and it is the quality of the tailoring, the bold use of contrasting colours and the minimalistic approach to design that makes XOKiddo undeniably Dutch...

Here at XOKiddo we are passionate about the benefits of organic cotton clothing but wanted to show that it can still be on trend and look cool on your kids. It is softer, causes fewer allergies, reduces the use of chemicals and no harmful toxic pesticides means it improves the health of farmers, workers, consumers and the entire eco-system...

 

 

Only the best organic fabrics available are used to ensure everyday comfort and durability. My aim is for my label to be as eco-friendly as it can be and to find manufacturers who work with solar panels only, reduce water waste, use as little plastic as possible, use no chemicals at all and use recycled materials...

The other great benefit of our products is they are nearly all unisex so are great to hand down to the next sibling which saves the customer money in the long run, reduces landfill and is gentle on the child’s skin.

I hope you and your children love my designs as much as I have enjoyed designing them and I look forward to seeing photos of them wearing them.

Rona Hollows XO